The BoF Brand Magic Index measures the alignment between a brand’s messaging and the content shared by its customers on…
Browsing: Brand Image
Burberry’s profits have taken a hit due to a slowdown in luxury goods demand, with a significant drop in sales…
In this article, we will delve into the strategies employed by luxury brands to cultivate exclusivity and explore how they…
Designer Lucia De Vito has been appointed to lead the company’s ready-to-wear and women’s accessories collections, as well as oversee…