The 1930s marked a shift in fashion from the tubular look of the 1920s to a celebration of the female form. This was largely influenced by designer Madeleine Vionnet and the neoclassical ideals of ancient Greece. Fashion photography also made strides, with Vogue’s first photographed cover featuring a sporty bathing beauty. Dresses were now molded to the body, with the use of pliable girdles to smooth out curves.