Kylie Jenner’s dramatic entrance at Paris Fashion Week in January, wearing a strapless black gown with a large lion’s head fastened to it, marked Maison Schiaparelli’s re-entry into the fashion world. Ricarda Bigolin, a fashion and textile design academic, believes the runway harnessed the power of media, fashion, virality and circulation of images. High fashion can also be a way to talk about contemporary issues, according to Dr Emily Brayshaw.