Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, is a highly influential business book that encourages businesses to focus on creating new markets rather than competing in existing ones. The authors argue that success lies in “Blue Oceans,” or unoccupied areas with clear demand, rather than in the crowded and competitive “Red Oceans.” This strategy has been recognized by top publications and organizations and has been proven to be effective in the business world.
