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    The campaign aims to promote road safety and reduce the number of road-related fatalities by half by 2030. It will be displayed on JCDecaux’s street furniture and promoted on social media in over 80 countries and 1,000 cities. The US has a high fatality rate compared to Europe, with pedestrian deaths increasing by 40% from 2010 to 2018. The campaign will launch in NYC during the 4th of July holiday, a time when road risks are higher.