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    guests of the hotel and the brand’s customers, to take them to the boutique or to the beach.

    Gucci

    Gucci has also chosen the White 1921 hotel for its ephemeral boutique, open until October 8. The Italian label has taken over the hotel’s garden, where it has set up a pop-up store dedicated to its women’s and men’s collections. The space is decorated in the brand’s signature colours, with a retro touch, and features a selection of ready-to-wear, accessories and jewellery.

    Jacquemus

    The French label has chosen the White 1921 hotel for its first ever pop-up store, open until October 8. The brand has taken over the hotel’s restaurant, which has been renamed “Café Citron” for the occasion, and has decorated it in its signature colours, with a touch of yellow. The space features a selection of ready-to-wear, accessories and the brand’s latest perfume, “Le Coup de Soleil”. The label has also taken over the hotel’s beach, where it has set up a “Café Citron” bar, decorated in the same style, and where it will be offering a selection of its summer pieces.