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    Gap Inc. has seen a surge in its shares after an impressive earnings report, thanks to the fashion overhaul led by new CEO Richard Dickson. The company has embraced celebrity marketing, collaborations with independent labels, and hiring fashion designer Zac Posen to revitalize its brand. Gap’s goal is to stay relevant and be part of the cultural conversation, and their recent campaigns and partnerships have been successful in driving sales. Other retailers, such as Abercrombie & Fitch Co. and Urban Outfitters Inc., have also found success by reinventing themselves to cater to the current fashion trends.