In this article, we take a look at the trend of celebrities modeling lingerie for big brands and even creating their own lines. We highlight some of the biggest names in the industry, such as Kim Kardashian, Rihanna, and Jennifer Lopez, who have all found success in this side hustle. We also discuss the recent SKIMS campaign that featured iconic supermodels like Heidi Klum, Alessandra Ambrosio, Candice Swanepoel, and Tyra Banks.