The rise of digital fashion has been seen as a solution to sustainability and diversity issues in the fashion industry. However, the COVID-19 pandemic has caused a shift away from digital fashion as people are eager to return to physical experiences. Despite this, digital fashion is not just a trend, but a powerful tool that can add layers and create new possibilities. The gaming industry has already embraced digital fashion, and now physical and luxury fashion brands are starting to enter this space. This presents an opportunity for creators to be paid more and for fashion to embrace co-creation with the younger generations who understand creativity in a nuanced way.
